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Mission Statement
Provide students with educational excellence in an
experiential learning environment leading to an understanding of the role of
mass media in a diverse democratic society, while teaching critical thinking,
and the ethical use of traditional and new media.
Program Objectives
To teach journalism and public relations by building upon a solid liberal arts foundation, while providing
students with analytical and assertive information-gathering skills, and the
ability to write clearly and quickly on complex topics.
To instill students with a sense of commitment to see that democratic processes in society are served by the timely
disclosure of quality information to the reading, viewing and listening public.
To demonstrate the value of diversity among faculty, students, staff and community
while preparing future citizens, media professionals and leaders who appreciate
the value of diversity.
To provide a learning community that celebrates diversity and a curriculum that
encourages a thoughtful and sensitive examination of the diversity of our
regional, national and global communities.
Learning Objectives
To provide students with a firm liberal arts education and high quality
professional training, in keeping with national standards for accrediting
journalism and public relations programs.
To provide students with courses on writing, editing, research and critical
thinking in every sequence in the department.
To enhance communication skills in writing and critical thinking so that students
may use these skills in media, public relations, public affairs and graduate
study.
To provide students with the knowledge of the technological means of producing and
communicating meaningful content as citizens, media professionals, leaders and
educators.
Assessment Measures
Periodic review of national accreditation standards for journalism and public relations
programs.
Annual review of program by Professional Advisory Committee.
Review by Pacific Northwest Newspaper Association evaluators every four years.
Review of student performance (e.g. exams, papers, publications, presentations,
assignments, etc.)
Review of student course evaluations quarterly.
Responses from student supervisors during internship program.
Faculty visits to internship locations quarterly.
Senior exit interviews.
Awards to student media in competitive local, regional and national judging.
Student graduation and retention rates.
Focus groups with majors to gain feedback on program.
Survey of student publications staff members and editors.
Assessment Results: Continuous Improvement
Our assessment measures are used to enhance and
improve our program to meet student needs and needs of the profession.
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