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Mount Baker Theater Public Relations Campaign


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Timeline

  Week 1 Week 2 Week 3 Week 4
April PSAs sent to Bellingham
Herald, KGMI, KPUG
Pitch letter sent to Bellingham Herald   Bellingham Herald PSA
KGMI PSA
KPUG PSA
May Distribute 1,000 membership brochures Web site consultation Contact seven interested non-members KGMI PSA
KPUG PSA
June       Bellingham Herald PSA
KGMI PSA
KPUG PSA
July Distribute 1,000 membership brochures     KGMI PSA
KPUG PSA
August       Bellingham Herald PSA
KGMI PSA
KPUG PSA
September Distribute 1,000 membership brochures     KGMI PSA
KPUG PSA
October       Bellingham Herald PSA
KGMI PSA
KPUG PSA
November Distribute 1,000 membership brochures Distribute 1,000 holiday gift flyers   KGMI PSA
KPUG PSA
December       Start campaign evaluation process

Evaluation —>

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