Mount Baker Theater Public Relations Campaign
Suggested Web site Changes
Web site, General:
• List membership on the drop down menu under “Theatre Support”
to follow a logical path of navigation and separate membership as one
of many ways to support the theater
• Change “Giving” tab to “Planned Giving”
to separate the focus of this individual page from pages concerning other
types of financial support
Membership page, General:
• Separate mission and vision statements from membership information
as to not lose membership information on the text-heavy page
Membership Benefits List:
• Further clarify between “Donor” benefit of “primary
seating preference” and “Lead” benefit of “choose
your own seat”
• Emphasize more poignantly “All of the above benefits PLUS”
to establish increasing levels of membership and greater benefits
Additions to Membership Page:
• Pie chart illustrating sources of theater funding to further establish
memberships as a visible and valuable contribution
• Include photos of pre-show reception and lobby plaque of “Lead”
and above members
• Provide link to a membership application form where those interested
could sign-up immediately and either pay online or send a check to accompany
their application
Research Paper —>
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