Heidi de Laubenfels Heidi de Laubenfels is Deputy Managing Editor for Strategy and Product Development at The Seattle Times, a role in which she is focused on helping sort out how newspapers can transform themselves into financially thriving news organizations that publish relevant and credible information in multiple media. Heidi was assistant managing editor for visuals and technology in The Times newsroom from 2001 to 2007. She has been active in the Society for News Design and the National Press Photographers Association, chairing the Digital conference in Denver in 1996 and serving for several years on the faculty of the annual Electronic Photojournalism Workshop (later the Visual Edge workshop at The Poynter Institute). She was a judge for the NPPA's Best of Photojournalism contest in 2004 and for SND's Best of Newspaper Design contest in 2005. She has worked in numerous capacities in newsrooms at The Denver Post, the Phoenix (Ariz.) Gazette and The Bellingham Herald. She is a 1987 Western Washington University journalism graduate.