Jim Seida Jim Seida, senior multimedia producer at msnbc.com, is one of the original multimedia journalists. Thirteen years ago, he helped create multimedia storytelling for an online audience as one of the core group of multimedia producers hired by Brian Storm during his tenure at msnbc.com. Today, Jim continues his work as one of the nation’s top multimedia reporters, using video, still pictures, audio and new technologies such as HD View and Photosynth to tell stories ranging from in-depth personal stories about race relations to breaking natural-disaster reporting following Hurricane Katrina. Jim is often called upon to share his knowledge and experience at photojournalism and multimedia conferences worldwide. He is the premier instructor for teaching documentary audio reporting skills to photojournalists. In recent years, he’s lectured and coached at Eddie Adams Workshop, NPPA’s Multimedia Immersion and boot camps at University of North Carolina (Chapel Hill) and University of Miami (Florida). Jim’s original multimedia reporting has been recognized by the Online News Association, National Press Photographers Association and Pictures of the Year International.