Innovation Engineering II: Communicate
Tuesday and Thursday, 3 - 5:50 p.m.
Communications Facility 24/26
January 6 - March 26, 2015
This Is A Non-Credit Program
The emphasis in Innovation Engineering is on “learning by doing” so the course will consist of short online lectures as well as in-class hands-on labs and application exercises. The focus is on application of knowledge and skills through practice rather than theory alone.
In this professional education course, topics will include:
- Innovation strategy
- Customer/problem/promise/proof proposition in innovation
- Synergy of the innovation concept system
- Clarity/focus in meaningful uniqueness
- Qualitative and quantitative feedback systems
- Smart concept decisions
- Patent translation and trademarks
- Writing real world, persuasive communications/innovation messaging
Many in-class activities will involve “information mining,” which is a secondary research technique utilizing various government and trade databases as well as the popular press — for this reason the class will be held in a computer lab. You are free to bring your own laptop or tablet if you prefer.
There is no textbook required for Innovation Engineering. Instead we use an online web portal called Innovation Engineering Labs. Access to Labs will be available through an online bookstore. You will also need access to a computer to complete the online lectures as homework before attending each class.