Lean Startup & Entrepreneurship Methods

Dan Purdy, MBA, WWU Lean Startup and Marketing faculty
Dan Purdy teaches Marketing Management, Marketing Principles, Consumer Behavior, Integrated Marketing Communications, Lean Startup and Innovation to MBAs and undergraduates in the Western College of Business and Economics as well as being the Director of Western’s Community Development office; The Front Door to Discovery.


Robin Halliday, VP Network Systems,
DIS Corporation (retired)

Robin Halliday has over 25 years’ experience in the software industry and is currently a partner at the Bellingham Innovation Group and co-chair of Technology Alliance Group NW.


Shawn Kemp, Founder and COO of ActionSprout
Shawn Kemp is the Founder and COO of ActionSprout, a Facebook application that helps organizations convert fans into supporters. He is also the founder of the BIG Idea lab an early stage startup accelerator and co-working space, has been a long time angel investor with the Bellingham Angels, and currently serves on the board of Sustainable Connections, Qualnetics, and WompMobile.

Tyler Byrd, Founder and CEO of RedRokk Interactive Media
Tyler Byrd is the Founder and CEO of RedRokk Interactive Media in Bellingham, WA. RedRokk’s goal is to build focused digital media and awareness campaigns that enforce customer loyalty. Experts in digital awareness, current trends and innovative tools they help position companies' products and build consumer awareness. They focus efforts continually to help marketing managers, small business owners, budding entrepreneurs, and other professionals leverage the power of digital media to find success in their industry.

Contributors: A number of contributors will be involved in assisting the instructors during the course of the class, including: Joe Jarzembowski, Bob Pritchett, Dennis King, Michael Newlight, Bob Brim, other community entrepreneurs, and investors.

Experienced entrepreneurs and investors will provide valuable real-world lessons from their current ventures. Many of these contributors were instrumental in the development of the curriculum for the course.

Lean Startup & Entrepreneurship Methods

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Page Updated 06.13.2014