Program Details

Social Media: Building Community

This is a mentorship course in which students will learn to implement in real life their own strategies and ideas within the context of a learning, sharing environment. During every class period, we’ll discuss what we’ve done on social media in the past week, how those efforts have been fruitful and how we can improve on them in the future.

The two-hour class sessions feature lectures and hands-on workshops with emphasis on a specific platform. There’ll also be opportunity for class discussion of all aspects of social media and a look back at what we’ve done in the past week.

Classes take place in a computer lab at Western on south campus, near free parking, and we’ll have in-class opportunities to investigate and implement ideas.


Sample class schedule (subject to change):

Class 1: Overview of social media and best practices / Getting our hands dirty / Social media etiquette / Discussion of our use of social media in the past

Class 2: Facebook / Building a social media strategy / Determining our audience / Discussion of our use of social media in the past week

Class 3: Twitter / Tips for listening and engaging / Marketing without marketing / Discussion of our use of social media in the past week

Class 4: LinkedIn / Handling controversy and crises / Great customer service / Discussion of our use of social media in the past week

Class 5: Google+ / Finding success as a team of one / Crowdsourcing and giving ownership to your community / Discussion of our use of social media in the past week

Class 6: Blogging / Being different: How to delight and surprise your community / Discussion of our use of social media in the past week

Class 7: Instagram, Pinterest, Tumblr, YouTube / Going beyond text to engage in creative and attention-grabbing ways / Discussion of our use of social media in the past week

Class 8: Google Analytics / Measuring influence and engagement / Discussion of our use of social media in the past week

Class 9: Wrapping it up / Where do we go from here?

Textbooks

No textbooks are required for this course.

 

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Page Updated 11.20.2014