Western Washington University · Bellingham, Washington
Business Administration—Marketing Concentration, BA
What Is the Study of Business Administration?
The Business Administration program has been designed to prepare students for leadership roles in business and the community. One program objective is to provide students with the perceptual and analytical skills necessary in making decisions and evaluating policy in business; another is to develop student understanding of the social, economic and regulatory environment of business. The program is designed for students with a variety of career goals, including opportunities with financial institutions, manufacturing and retail firms, service industries and the public sector.
Why Should I Consider this Major?
Marketing includes a variety of activities relating to product and service planning, pricing, communication and distribution. Many interesting career opportunities await marketing graduates, including product and brand management, advertising, public relations, sales and sales management, marketing research, distribution/traffic management and retail management and merchandising. A strong background in behavioral sciences or computer applications will complement marketing studies.
How to Declare:
Pre-major: Status is granted to students who have confirmed admission to WWU, completed 45
credits, and earned a GPA of 2.5 overall or 2.75 in the foundation courses they have completed.
Full major: Students must have completed the following requirements:
- Confirmed admission to WWU and have 45 credits or be in the CBE Distinguished Scholars program.
- Be in good academic standing with the University and meet one of the following GPA requirements: Either: 1) a minimum GPA of 2.75 in the eight Foundation Courses listed below, including grades from transfer courses and Advanced Placement credit or 2) a cumulative GPA of at least 2.50 in all college-level course work including transfer work.
- Foundation courses:
- MATH 157 Calculus with Applications to Business and Economics
- ACCT 240 Financial Accounting
- ECON 206 Introduction to Microeconomics
- ACCT 245 Managerial Accounting
- ECON 207 Introduction to Macroeconomics
- DSCI 205 Business Statistics
- MGMT 271 Law and the Business Environment
- MIS 220 Intro: Business Computer Systems w/lab (or equivalent, or exam)
Provisional major: Major status is granted provisionally to students who are completing their last foundation course(s) and would be eligible for full major status upon successful completion of their current course work.
How to apply: For consideration as a pre-major, provisional major or full major, complete the online application form at: http://www.cbe.wwu.edu/College/Applications.asp.
Advising tips: 1) Complete MATH 157 and DSCI 205 requirements early; 2) For information regarding the MIS 220 Equivalency Exam see the Department of Decision Sciences website for test-out information: http://www.cbe.wwu.edu/dsci/MIS220Exam.asp
Coursework
Foundation Courses
- ACCT 240 - Financial Accounting
- ACCT 245 - Managerial Accounting
- DSCI 205 - Business Statistics
- ECON 206 - Introduction to Microeconomics
- ECON 207 - Introduction to Macroeconomics
- MATH 157 - Calculus With Applications to Business and Economics
- MGMT 271 - Law and the Business Environment
- MIS 220 - Introduction to Business Computer Systems
Core Courses
- DSCI 305 - Applied Business Statistics
- FIN 341 - Principles of Finance
- MGMT 311 - Introduction to Management and Organizational Behavior
- MGMT 382 - Business and Its Environment
- MIS 320 - Principles of Management Information Systems
- MKTG 380 - Principles of Marketing
- OPS 360 - Operations Management
Advanced Core
- One course from:
- MGMT 492 - Entrepreneurial Problems
- MGMT 495 - Strategic Management
Marketing Concentration Courses
- MKTG 381 - Fundamentals of Marketing Research
- MKTG 382 - Buying Behavior and Analysis
- MKTG 489 - Marketing Management and Strategy
- Four courses from the list below or one course substitution outside the MKTG courses listed below may be allowed with advisor and chair approval.
- MKTG 471 - Sports Marketing
- MKTG 473 - New Product Marketing
- MKTG 474 - Marketing Strategies for Sustainability
- MKTG 475 - Brand Management
- MKTG 480 - Marketing Internship
- MKTG 481 - Advanced Marketing Research and Analysis
- MKTG 482 - Personal Selling and Sales Management
- MKTG 483 - Integrated Marketing Communications
- MKTG 484 - Retailing
- MKTG 486 - International Marketing Management
- MKTG 487 - Nonprofit Marketing
- MKTG 488 - Topics in Marketing
- Take one Communication Focus (CF) course and a minimum of three writing proficiency points in approved upper-division writing proficiency courses (WP) at WWU with a minimum grade of C-. The CF and WP courses must be taken within CBE and can be completed as part of the above required and elective courses, prior to graduation. Consult the Timetable of Classes for the specific course sections that fulfill the CF and WP requirements.
- Accounting and Business majors must complete a minimum of 90 credits in areas other than accounting and business administration.
GURs:
The courses below satisfy GUR requirements and may also be used to fulfill major requirements.
- QSR: MATH 157
- SSC: ECON 206, 207; MGMT 271
Sample Careers
- Product and Brand Manager
- Marketing Research
- Advertising and Public Relations
Department
Contact
CBE Admissions & Scholarships
Dean’s OfficeParks Hall 419360-650-3896cbe@wwu.edu
Major Information
Academic Department Manager
Sandy Stratton
PH 415
360-650-4202
Sandra.Stratton@wwu.edu
Department Chair
Dr. Sandra Mottner
PH 417
360-650-2403
Sandra.Mottner@wwu.edu