Acquisition Report

This report shows you how your visitors are finding your site.

  • Channels groups the data into different data based on a visitor’s source and/or medium.
    • Organic Search refers to those visitors that searched on terms that led to your site and does not include visits from paid advertising on the search page.
    • Direct visitors physically typed your URL to reach your site.
    • Referral and Social visitors come to your site through a link on a different site. Social means they where referred to your site specifically from a social media site such as Facebook or Tumblr.
  • All Traffic gives an extended view of the Channels report. You have more dimensions to segment your data.
  • All Referrals shows you just the visitors that came to your site via referrals.
  • Under the Keywords tab there are two options: Paid and Organic. Unless you have paid for certain keywords, you will only have data for organic keywords. *
  • Social shows you visitors that were referred from social sites

Acquisition Report

*Google is currently providing limited keyword data from its own search engine to protect users’ privacy. You will be able to view keywords from other search engines. To provide its customers with this data, Google has created Webmaster Tools. Along with providing keyword data, or search queries, Webmaster also crawls your site for errors, gives you your site’s index status and connects to your Google Analytics account, to name a few features. If you would like to implement Webmaster Tools on your site, please contact webhelp@wwu.edu and put Analytics Help in the subject line.

Information provided by Christine McGinnis, Analytics Analyst for WebTech