Behavior Reports

The Behavior reports focus how your visitors use and navigate your website. The primary metrics include pageviews, exit and bounce rates. If you're not sure what these terms mean, revisit General Concepts.

  • Behavior Flow is very similar to Visitor Flow in the Audience reports.
  • Site Content reports analyze your visitors based on pages they viewed. You can segment this further by viewing the most used Landing Pages and Exit Pages. Content Drilldown groups your pages into files and you can view one group of pages at a time.
  • Site Speed shows you how fast your site is loading. If it takes more than a couple of seconds the visitors will abandon the site, which can result in a bounce.
  • If you have implemented event tracking, the Events will give you those reports.

Event Tracking

If you would like to implement event tracking, please contact and put Analytics Help in the subject line.


Behavior Reports

Information provided by Christine McGinnis, Analytics Analyst for WebTech