Web Analytics Analyst (Research Assistant 5)

All our positions are welcome to students with or without work-study funding.

Pay Rate: minimum $10.00/hour, DOE
Hours per Week: 10-12
Start/End: Sept 2013-June 2014; summer 2014 hours a possibility
Reports to: Marie Raney, Director of Web Communication Technologies in the division of University Relations and Community Development

Purpose

The job is two-fold: to help monitor and review analytics for the Western homepage and other major Western sites for which our group is responsible; to help other groups on campus to monitor and understand their web activity with reports you produce for them.

The job of the Web Analytics Analyst will be to help campus groups to set-up their analytics monitoring practices; to develop training materials documenting industry-standard best-practices; advise on social networking practices, and produce regular reports to groups monitoring the performance of sites. We would also like the Analyst to establish some best practices for analytics set-up and monitoring for email campaigns.

The successful candidate will have a thorough knowledge of Google Analytics and be interested in helping groups understand and improve the traffic to their sites. The successful candidate will also be responsible for creating regular performance reports on some of the most crucial websites at Western. In addition familiarity with social networking and creating networking campaigns will be useful.

Skills and Qualifications:

Required:

  • Strong oral and written communication skills
  • Demonstrated ability to work independently
  • Good organizational skills
  • Familiarity with HTML and CSS
  • Knowledge of Google Analytics or other metrics
  • Passion for the web and measuring the web

Preferred (not required, but helpful, and worth mentioning to us if you have any of these):

  • Passed Google Analytics Individual Qualification Test in last six months (provide link that Google provided you of test results)
  • Strong capability with HTML and CSS
  • Familiarity with Excel and Powerpoint for creating presentations
  • Familiarity with SEO (Search Engine Optimization) concepts and practices
  • Experience with Social Networking platforms and best-practices
  • Customer service experience

Duties and Responsibilities

  • Research Western’s marketing requirements for both the academic and administrative branches of the university;
  • Setup a campus-wide monitoring program that is practical and suited to the university’s marketing requirements;
  • Develop training materials for campus web and marketing folks;
  • Train staff on best practices for monitoring and acting on their analytics results;
  • Develop and present reports and recommendations gleaned from analytics on the most active and significant sites at Western;
  • Help the WebTech group and allied designers to improve their web offerings based on the data you find;
  • Make Western web better and more responsive to our needs!

Professional Value of this position

Analytics experts are in strong demand. Having the opportunity to set up an analytics monitoring service, training folks on best-practices for running their own monitoring, and presenting regular reports and recommendations for sites throughout the university (including sites with 25,000 to 35,000 hits a day) would be an excellent resume builder. Not only would you deepen the skills you have acquired before this job, but you would also have daily opportunity to continue to learn the latest in Google’s product line. In addition you would have the opportunity to learn more about the university’s Google Search Appliance, which our office runs for the university.

As our team is part of both central IT and marketing on campus, you would also have the opportunity to work alongside professionals in both fields. There would also be opportunity to hone your presentations skills through on and off-campus interest groups we’re involved in. 

We will provide you with a computer and workstation in our office and you will be a valued member of our team and we work together to determine the best way to develop and disseminate best analytics practices to the Western community.

How to Apply

Please submit a resume and cover letter that include at least this information:

  • Describe your interest in and suitability for this job, specifically clarifying how you meet the required and any of the preferred qualifications
  • Provide examples of your written work such as a research or technical paper
  • Indicate your expected graduation date
  • Provide contact information and W number.  

Send these documents to Marie.Raney@wwu.edu in August and early September 2014. Interviews will be held the first full week of school and hiring decisions will be made within a week if a qualified candidate is found.