Western Brand Standards


Western Branding:
Fonts, Colors & Transparencies

Body Text: Verdana

Header Text: Google Muli

Colors have been defined by the Branding Committee. In addition to the standard Western Blue, a light blue and four spot colors have been identified. Transparencies of any of the colors are also allowed as spot colors. This means that you still want the predominant color to be the standard Western Blue (outlined below at top left) at 100%, but you may use the other colors in any transparency for spot (accent) colors.

Here are the brand colors (left column) and their suggested transparencies for the web:

 

100% 80% 60% 40% 20%

 

RGB:
0-63-185

RGB:
51-101-159

RGB:
102-140-183

RGB:
153-178-207

RGB:
204-217-231

RGB:
0-131-214

RGB:
51-156-222

RGB:
102-181-230

RGB:
153-220-239

RGB:
204-230-247

RGB:
255-198-30

RGB:
255-209-75

RGB:
255-221-120

RGB:
255-233-165

RGB:
255-244-210

RGB:
186-216-10

RGB:
200-224-59

RGB:
214-232-108

RGB:
227-239-157

RGB:
241-247-206

RGB:
204-45-48

RGB:
214-87-89

RGB:
224-129-131

RGB:
235-171-172

RGB:
245-213-214

RGB:
0-107-63

RGB:
51-137-101

RGB:
102-166-140

RGB:
153-196-178

RGB:
204-225-217

Page Updated 03.24.2014