Western Brand Standards

Western Branding:
Fonts, Colors & Transparencies

Body Text: Verdana

Header Text: Google Muli

Colors have been defined by the Branding Committee. In addition to the standard Western Blue, a light blue and four spot colors have been identified. Transparencies of any of the colors are also allowed as spot colors. This means that you still want the predominant color to be the standard Western Blue (outlined below at top left) at 100%, but you may use the other colors in any transparency for spot (accent) colors.

Here are the brand colors (left column) and their suggested transparencies for the web:

100% 80% 60% 40% 20%
 

RGB:
00-63-135

 #003f87

RGB:
51-101-159

 #33659f

RGB:
102-140-183

 #668cb7

RGB:
153-178-207

 #99b2cf

RGB:
204-217-231

 #ccd9e7

RGB:
0-131-214

 #0083d6

RGB:
51-156-222

 #339cde

RGB:
102-181-230

 #66b5e6

RGB:
153-220-239

 #99cdef

RGB:
204-230-247

 #cce6f7

RGB:
255-198-30

 #ffc61e

RGB:
255-209-75

 #ffd14b

RGB:
255-221-120

 #ffdd78

RGB:
255-233-165

 #ff38a5

RGB:
255-244-210

 #fff4d2

RGB:
186-216-10

 #bad80a

RGB:
200-224-59

 #c8e03b

RGB:
214-232-108

 #d6e86c

RGB:
227-239-157

 #e3ef9d

RGB:
241-247-206

 #f1f7ce

RGB:
204-45-48

 #cc2d30

RGB:
214-87-89

 #d65759

RGB:
224-129-131

 #e08183

RGB:
235-171-172

 #ebabac

RGB:
245-213-214

 #f5d5d6

RGB:
00-107-63

 #006b3f

RGB:
51-137-101

 #338965

RGB:
102-166-140

 #66a68c

RGB:
153-196-178

 #99c4b2

RGB:
204-225-217

 #cce1d9