Brand Central

Brand Guidelines

Our identity is established and reinforced through the words and images we use, from websites to slideshows to posters and documents. First understand who we are, then become familiar with the standards and best practices laid out in the university’s Style Guide, and finally download branded graphics and templates for use in your materials. The Office of Communications and Marketing is here to assist with any questions you have about this process – call us at 360-650-3350 if we can be of help.

Interested in how we developed our identity? Please read about our Identity Development Process


Who We Are

We define ourselves by our Mission, Goals, and statements of our unique identity:

Guides and Standards

Be familiar with the Style Guides and Standards before beginning the creation of a web or print product.

Common Marketing Questions

Contact University Communications and Marketing, we may be able to run your content on Western’s social media channels and/or in Western Today.

All print and electronic communication materials, published by Western Washington University for internal and external audiences, must prominently display an approved version of the new Western logo on the front page. Exceptions to this rule must be approved by the Office of University Communications.

Send your materials to University Communications and Marketing at for review and feedback.

University Communications and Marketing can assist with news stories, press releases, social posts or short articles. Send us a news tip through: Submit News.

Request photo or video support via media request form.

Contact University Communications and Marketing at

Visit the master calendar and use the ‘Add Event’ button in the top right corner of the calendar to add your event details. University Communications and Marketing reviews and approves/rejects submitted events once a day on business days.

Email University Communications and Marketing your social handle and they will add you to the social aggregator.

Consult the comprehensive FERPA guide on Brand Central to find out if your photo requires retention of a release form.

Consult the comprehensive campus sculpture guide on Brand Central for information on appropriate usage and citations.