What products do you design? What is their general reach?
Abby and I just designed this year’s holiday cups - and I think I can say those truly have a global reach. I personally have worked on seasonal campaigns, partnership identities and wayfinding (e.g. the new Starbucks x Amazon Go store that just opened in NYC), Starbucks Reserve, Starbucks Cards, mobile games, packaging, store design, social posts, film, and art directing photoshoots. Every project differs in their “reach”. Obviously, digital and social goes far. Some projects such as packaging can be limited by our markets; for example, some coffee packaging is only available in our Asia/Pacific market or a specialty concept store exclusive to Shanghai.
Other than external/customer facing projects, we work on a lot of internal brand guidelines and toolkits. These are crucial for larger companies to maintain a consistent identity across departments and market, and to maintain high mission/values standard.
I work on a wide range of platforms for Starbucks. A lot of my work in the last few years has been digital. I’ve worked on games, social media, film, the app, and animated gifs. I’ve just more recently been working on more print work, and Starbucks as a brand has a global reach.
Currently, our studio owns and creates a wide range of products and experiences at Starbucks. I personally have worked on Starbucks Cards, Starbucks Earth Month Game, coffee packaging, merchandise for both Starbucks and Starbucks Reserve, the 2020 Holiday Cups alongside fellow alum Jamie Jones, and a number of other products for the Starbucks brand.
I have worked on coffee packaging, gift cards, cups and paper goods for the 2020 Holiday Campaign (with fellow alum Taylor Mattson). I think my favorite projects I've worked on at Starbucks have been within the film and photography space – I've worked on a decent amount of social media content which typically involves our team concepting and art directing for photoshoots and similarly for commercials we do a lot of work in the backend concepting and storyboarding for films then working together with a director to bring it to life. I've also worked on a lot of seasonal campaigns where our team will build out the look and feel for the whole season, which then is applied to a lot of different products.