Business Administration—Marketing Concentration

Business Administration—Marketing Concentration


Western's Business Administration majors explore leadership roles in business and the community, providing students with the perceptual and analytical skills necessary to make decisions and evaluate policies in business, and to develop understanding of the social, economic, and regulatory environments in business. All  students earning a degree in Business Administration develop significant understanding of  management information systems and computing.  

While many people think marketing is all about sales and advertising, that perception is far from what marketing encompasses. Marketing means satisfying the wants and needs of customers by building mutually beneficial relationships between organizations and customers. By creating value for customers, marketers help increase the value of organizations. Marketing tools and strategies are used in both for-profit business and non-profit organizations. 

The Marketing Concentration provides students with coursework that is intellectually stimulating and directly useful in today's marketing profession. Students study marketing as it relates to a variety of activities in new product development, pricing strategies and implementation, various communications including traditional advertising, digital media, personal selling, distribution, management of services, and brand management.

Western’s Finance and Marketing Department is part of the College of Business and Economics.

"While doing my internship in Hollywood, I learned that communication and confidence are the key to success. You are a brand and you must learn how to make yourself known. A marketing degree definitely helps with that."

–Samantha Jones, Katalyst Films

Beyond the Classroom

Students are strongly encouraged to take as many relevant electives as possible, participate in extracurricular activities and, most importantly, find a marketing internship. These experiences provide students with valuable contacts and experiences that will be meaningful to prospective employers. 

The Student Marketing Association (SMA) is a group of students looking to develop and practice the marketing skills learned in a classroom setting. SMA hosts professional readiness workshops, speakers, mixers, and other networking opportunities.

88.4% of Marketing graduates found employment (field related and non-field related) within six months of graduation, of those who responded to Western's 2015-2016 Employment Survey

Careers and Graduate Studies

A degree in Marketing opens doors to numerous career opportunities. Nearly every area of business is somehow related to marketing, which provides students with a well-versed set of experiences and knowledge. 

Employers of Recent Western Graduates: 

  • Amazon: Technical Account Manager
  • Digital Marketing Assistant
  • FSR Wealth Management: Client Services and Office Manager
  • SEO Works: Digital Analyst
  • Zillow: Marketing Account Manager
  • Windermere Real Estate: Broker
  • Allen Partners, Inc.: Marketing Coordinator and Operations Assistant 
  • Art Gamblin Motors: Digital Media Specialist 
  • Below the Boat: Marketing Director
  • K2: Web Developer and Marketing
  • Pandora Internet Radio: Marketing Coordinator
  • Razorfish: Assistant Media Planner

Sample Jobs

  • Marketing Manager
  • Product and Brand Manager 
  • Market Researcher
  • Advertising and Public Relations

Requirements and Course Details

To learn more about this program, including grade requirements, a course listing, how to declare the major, and more, see the Program of Study Details.