These are the “go to” colors when designing or building communications for Western’s audiences. They should be the most prominent color in designs.
Pantone 294
CMYK(100, 58, 0, 21)
#003f87
rgba(0, 63, 135, 1)
Pantone 2925
CMYK(85, 24, 0, 0)
#007ac8
rgba(0, 122, 200, 1)
Pantone 349
CMYK(100, 0, 95, 55)
#006b3f
rgba(0, 107, 63, 1)
Pantone 364 C
CMYK(43, 0, 77, 36)
#4A821E
rgba(93, 162, 37, 1)
Pantone 382
CMYK(29, 0, 100, 0)
#bad80a
rgba(186, 216, 10, 1)
These are the neutral tones that are complementary to the brand colors.
CMYK(20, 9, 0, 86)
#1c2023
rgba(28, 32, 35, 1)
CMYK(24, 10, 0, 47)
#667986
rgba(102, 121, 134, 1)
CMYK(0, 0, 0, 0)
#ffffff
rgba(255, 255, 255, 1)
Use of these colors should be limited to warnings, cautions, alerts, and other cases where special attention is needed. They can also be used sparingly as secondary or accent colors.
CMYK(0, 78, 78, 20)
#cc2d30
rgba(204, 45, 48, 1)
CMYK(0, 22, 88, 0)
#ffc61e
rgba(255, 198, 30, 1)
You may also use tints and shades of the brand colors and gray. These should be used as accent colors only, when one more more of the brand colors are also in use as the most prominent color(s). The tints and shades shown here are in 20% increments for web use, but you are not limited to these options for print. Any tint or shade of a brand or neutral (mixing pure white or black) is acceptable for print.
80%
60%
40%
20%
Dark Blue
20%
40%
60%
80%
80%
60%
40%
20%
Blue
20%
40%
60%
80%
80%
60%
40%
20%
Dark Green
20%
40%
60%
80%
80%
60%
40%
20%
Green
20%
40%
60%
80%
80%
60%
40%
20%
Light Green
20%
40%
60%
80%
80%
60%
40%
20%
Gray
20%
40%
60%
80%