Journalism—Public Relations, BA
What is the study of Journalism—Public Relations?
Journalism is the work of supplying content, primarily news, for the ever-expanding world of mass media. Journalists are responsible for gathering information, analyzing and editing it for a mass audience, and dispensing it using some form of media platform. Increasingly the methods of distribution have become more complex, but the basic mission of a journalist remains the same: to serve the public by finding, defining, writing and editing information.
Today’s journalist may be found on traditional publications such as newspapers and magazines, broadcast outlets and specialized publications. He or she may utilize online delivery or other forms of electronic communication. The trained journalist may use her or his skills in the expanding field of public relations, working to serve as a bridge between those with a message to communicate and the journalist who seeks information.
Why Should I Consider this Major?
Journalism majors pursue theoretical and practical communication studies in a liberal arts setting. Students of journalism gain practical experience on Western’s award-winning student media, and majors additionally take field internships with newspapers, magazines, broadcast stations, public relations agencies and other professional organizations.
Courses in the public relations sequence follow the news-editorial emphasis, adding communication skills important for careers in this rapidly growing field.
- Customer Service Representative
- Public Relations Specialist
- Community Relations
- TV News Anchor
- Speech Writer
- Advertising Copywriter
- Market Research Analyst
- Multimedia Producer
- All careers involving communication