What We DO

The Western Washington University Marketing Team promotes Western’s brand through strategic marketing. We focus on building awareness for Western’s colleges, departments, programs, locations, and various institutions and initiatives.

Magazine ad spread opened across two pages

Our services include:

marketing strategy consultation.

marketing plan implementation and management.

creative concept development.

copywriting and editing.

graphic design for print and web.

photography and videography.

media planning and buying.

 

To get your project started, or if you have questions about our services, email us at creative@wwu.edu.
 

The Team

Rebecca Beardsall stands outside a forested area.

Rebecca Beardsall, Director of Marketing, she/her/hers

Rebecca Beardsall (MA, Lehigh University; MFA, Western Washington University) started working for Western Washington University in 2012.

She taught at DeSales University for nine years as a member of the English faculty. She wrote and co-edited three books, including Philadelphia Reflections: Stories from the Delaware to the Schuylkill.

Rebecca values a strength-based approach and the growth mindset; and has created in her department a culture that combines high standards and excellent performance with a commitment to ongoing learning and development.

During her non-work hours, she reads, writes, and posts pictures of her cat on Instagram. She is the prose editor at Psaltery & Lyre and the nonfiction editor at Minerva Rising Press. Rebecca likes to delve into the complicated issues related to being a transnational, but above all her obsession is with time, specifically the spiral of time.

A man curls up on the couch, enfolded with his two sons

Jesse Sturgis, Assistant Director of Creative Services, he/him/his

Jesse earned his bachelor’s in Business Administration: Information Systems from the University of Montana in 2005. Shortly after, he launched a full-stack ecommerce web development and marketing agency, helping start-ups gain market share and establish themselves in the highly competitive new world of online selling. Jesse and his wife moved to Bellingham in 2010, where he founded and served as President for Bellingham Ultimate, a sport and fitness, community-focused non-profit.

Eventually Jesse found work with Western’s Office of Admissions as a multimedia designer and marketing consultant. Jesse earned his Master’s in Business Administration from Western in 2018. Jesse loves skiing, hiking, camping, and playing competitive ultimate frisbee. He, his wife Amber, and their two sons thoroughly enjoy exploring Whatcom County and the San Juans every chance they get.

Western Washington University logo as placeholder

Suzanne Blais, Digital Media Production Manager, she/her/hers

Megan Havens, Project Manager smiles boldly into the camera at her home office

Megan Havens, Project Manager, she/her/hers

Megan has over 10 years of experience in marketing and communications, with a background in industries ranging from software to nonprofit to construction.

Inspired by the creativity and inherent curiosity marketing requires, she enjoys researching new and effective ways to reach target markets, while leveraging proven techniques and being informed by data. She's adept at identifying the small steps it takes to achieve big goals, and assists her team in strategizing and planning accordingly. She has been honored with two silver excellence in marketing awards from UPCEA (University Professional and Continuing Education Association).

She prides herself on being empathetic and organized, with an eye for detail. A proud 2009 graduate of Western, Megan earned her Bachelor of Arts in English (literature emphasis) with double minors in sociology and political science. When she's not working, she enjoys being active, spending time outside, cooking, learning, listening to music and podcasts, and laughing.

Fabrice Tchékou, Senior Graphic Designer smiles boldly into the camera.

Fabrice Tchékou, Senior Graphic Designer, he/him/his

Fabrice has 8 years’ experience working in the fields of Art and Design. Before coming to Western, he was the lead designer for a Honolulu-based agency, Theory, and also worked for Honolulu-based Black Letter Group. Fabrice has worked at Western since February of 2018, and also runs his own freelance business from home. He is an avid learner and loves collaboration. 

In 2020, Fabrice pursued a 6-month certificate program in Web and Mobile Applications. One of Fabrice's professional goals is to be able to intuitively combine illustration, 3d, design and web/mobile development to create more exciting visual experiences.

Fabrice loves anything related to art, design, animation and music. He is always up for a good hike and some delicious oysters. He really enjoys traveling, discovering new cultures and cooking.

Derek Bryson, Senior Graphic Designer stands smiling in front of a landscaped area.

Derek Bryson, Senior Graphic Designer, he/him/his

Derek Bryson graduated from Western with a Bachelor of Arts in Art-Design. After a handful of years as a graphic designer in the private sector, Derek returned to Western in the summer of 2011 as a graphic designer in the Office of University Communications. At Western, he enjoys the wide variety of projects he gets to work on with colleagues from every corner of the university. His work has been recognized through numerous Team Recognition Awards as well as the President’s Exceptional Effort Award in 2018. When not working, Derek enjoys spending time with his family, staying active, being outdoors, playing and watching sports, playing music (a lifelong drummer), board/card games and laughing.