What We DO

The Western Washington University Marketing Team promotes Western’s brand through strategic marketing. We focus on building awareness for Western’s colleges, departments, programs, locations, and various institutions and initiatives.

Magazine ad spread opened across two pages

What we do:

marketing strategy consultation.

marketing plan implementation and management.

creative concept development.

graphic design for print and web.

media planning and buying.

 

If you have questions about University Marketing, email us at creative@wwu.edu.
 

The Team

Elizabeth Forrest Lambert stands outside wearing a navy blue v-neck top.

Elizabeth Forrest Lambert, Director of University Marketing and Brand Strategy, she/her/hers

Elizabeth Forrest Lambert leads the University Marketing team at Western Washington University, a group of talented and hard-working individuals responsible for developing brand strategy and campaigns to advance the Western brand and reputation. The team also works closely with other functions across Western’s various locations on integrated communications and marketing strategies across the enterprise. Elizabeth’s work is rooted in a deep understanding of audiences and using national and constituent behavioral data to establish plans that achieve Western’s strategic goals.

Elizabeth’s career in marketing and communication includes more than 15 years of experience, beginning in broadcast journalism and transitioning to higher education over a decade ago. She has extensive experience in marketing, creative direction, branding, digital communications, reputation/issues management, public radio, event strategy, enrollment/admissions communications, and alumni relations.

Before joining the Western team, she served as Senior Director for External Relations and Strategic Communications for Graduate Studies at UC Davis. During her tenure as an Aggie, she led the overhaul of UC Davis’ communications model for graduate students and postdocs; and successfully oversaw the launch and promotion of the division’s new brand, website, and Graduate Center. Elizabeth also led talented teams of communicators, marketing and admissions specialists, data analysts, and project managers at the University of the Pacific and Drexel University. 

An alumna of Southern Oregon University and Drexel University, Elizabeth was drawn to Western’s commitment to advancing inclusive achievement and contributing to the workforce needs of Washington and the region. She credits the instructors at her alma maters for helping her identify and fortify previously undiscovered strengths, and believes that Western is uniquely positioned to provide students with both the critical thinking and practical skills to prepare them for success in our ever-changing world.

Derek Bryson with a big smile, stands outside Old Main.

Derek Bryson, Assistant Director of Creative Services, he/him/his

Derek Bryson graduated from Western with a Bachelor of Arts in Art-Design. After a handful of years as a graphic designer in the private sector, Derek returned to Western in the summer of 2011 as a graphic designer in the Office of University Communications. At Western, he enjoys the wide variety of projects he gets to work on with colleagues from every corner of the university. His work has been recognized through numerous Team Recognition Awards as well as the President’s Exceptional Effort Award in 2018. When not working, Derek enjoys spending time with his family, staying active, being outdoors, playing and watching sports, playing music (a lifelong drummer), board/card games and laughing.

Megan Havens, Project Manager smiles boldly into the camera at her home office

Megan Havens, Project Manager, she/her/hers

Megan has over 10 years of experience in marketing and communications, with a background in industries ranging from software to nonprofit to construction.

Inspired by the creativity and inherent curiosity marketing requires, she enjoys researching new and effective ways to reach target markets, while leveraging proven techniques and being informed by data. She's adept at identifying the small steps it takes to achieve big goals, and assists her team in strategizing and planning accordingly. She has been honored with two silver excellence in marketing awards from UPCEA (University Professional and Continuing Education Association).

She prides herself on being empathetic and organized, with an eye for detail. A proud 2009 graduate of Western, Megan earned her Bachelor of Arts in English (literature emphasis) with double minors in sociology and political science. When she's not working, she enjoys being active, spending time outside, cooking, learning, listening to music and podcasts, and laughing.

Chris Baker, Senior Graphic Designer

Chris Baker, Senior Graphic Designer

Chris has 20 years of experience working in graphic design, including 16 at Western. His work has highlighted just about every department on campus over the years; he helped create and continues to design the award-winning Window magazine. He also works closely with student publications, mentoring student editors and designers to get their magazines to the printer.

A graduate of Central Washington University with a Bachelor of Fine Arts, Chris started his career working for a design firm in Monterey, California, that specialized in higher education. Some of his first clients were The City College of New York, Loyola of Chicago, and Manhattan College.

In his spare time Chris enjoys visiting family, listening to music, and working on projects in his garage. When it's not raining, you might find him riding his motorcycle on curvy roads in the mountains.