University Marketing
The University Marketing team at Western Washington University plays a vital role in the university's overall outreach and engagement efforts. We are responsible for developing and executing strategic marketing campaigns that promote the Western brand and enhance its reputation. Our primary goal is to build awareness for the university's colleges, departments, programs, locations, various institutions and initiatives.
To achieve this goal, we work closely with other departments across the university, including University Communications, Admissions and Advancement, to ensure that all communication and marketing efforts are consistent and aligned with the university's mission and goals. We also collaborate with external partners to develop and implement targeted campaigns that reach a wide range of audiences, including prospective and current students, faculty and staff, alumni, and the broader community.
In addition to promoting the university externally, we also work to improve internal communication and branding efforts, ensuring that all members of the university community are aware of the latest developments and initiatives.
Elizabeth Lambert
Director
University Marketing
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Elizabeth Lambert is the director of the University Marketing team at Western Washington University, responsible for creating brand strategy and campaigns to enhance the university's reputation. She has over 15 years of experience in marketing and communications, including working in broadcast journalism and higher education. Elizabeth has extensive experience in branding, digital communications, public radio, enrollment and admissions communications, and alumni relations.
Before joining Western, she served as Senior Director for External Relations and Strategic Communications for Graduate Studies at UC Davis. Elizabeth is an alumna of Southern Oregon University and Drexel University and is passionate about Western's commitment to inclusive achievement and preparing students for success in an ever-changing world.
Megan Havens
Project Manager
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Megan has over 10 years of experience in marketing and communications, with a background in industries ranging from software to nonprofit to construction.
Inspired by the creativity and inherent curiosity marketing requires, she enjoys researching new and effective ways to reach target markets, while leveraging proven techniques and being informed by data. She's adept at identifying the small steps it takes to achieve big goals, and assists her team in strategizing and planning accordingly. She has been honored with two silver excellence in marketing awards from UPCEA (University Professional and Continuing Education Association).
She prides herself on being empathetic and organized, with an eye for detail. A proud 2009 graduate of Western, Megan earned her Bachelor of Arts in English (literature emphasis) with double minors in sociology and political science. When she's not working, she enjoys being active, spending time outside, cooking, learning, listening to music and podcasts, and laughing.
Need help on a creative project? Review our brand guide and contact Creative Services at creative@wwu.edu.
Derek Bryson
Assistant Director
Creative Services
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Derek Bryson graduated from Western with a Bachelor of Arts in Art-Design. After a handful of years as a graphic designer in the private sector, Derek returned to Western in the summer of 2011 as a graphic designer in the Office of University Communications. At Western, he enjoys the wide variety of projects he gets to work on with colleagues from every corner of the university. His work has been recognized through numerous Team Recognition Awards as well as the President’s Exceptional Effort Award in 2018.
When not working, Derek enjoys spending time with his family, staying active, being outdoors, playing and watching sports, playing music (a lifelong drummer), board/card games and laughing.
Chris Baker
Senior Graphic Designer
Chris has 20 years of experience working in graphic design, including 16 at Western. His work has highlighted just about every department on campus over the years; he helped create and continues to design the award-winning Window magazine. He also works closely with student publications, mentoring student editors and designers to get their magazines to the printer.
A graduate of Central Washington University with a Bachelor of Fine Arts, Chris started his career working for a design firm in Monterey, California, that specialized in higher education. Some of his first clients were The City College of New York, Loyola of Chicago, and Manhattan College.
In his spare time Chris enjoys visiting family, listening to music, and working on projects in his garage. When it's not raining, you might find him riding his motorcycle on curvy roads in the mountains.
Mitch O'Halloran
Senior Graphic Designer
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Mitch graduated from Central Washington University, quite a few moons ago, with a Bachelor of Fine Arts Degree. He has worked as a graphic designer and in the print industry for 20+ years. He enjoys being creative and working with clients to help them create successful projects from start to finish.
During his time away from the computer, Mitch enjoys wandering through the woods, bicycling on the roads (and off), listening to music and attending live concerts, trying to learn to play the guitar, working on household projects, playing board/card games with family and friends, reading a good book, traveling and loves to laugh. He’s also a Star Wars geek with credentials to prove it.