University Relations & Marketing

 

a WWU courtyard

University Relations & Marketing leads strategic marketing, communications and community relations activities that enhance awareness, strengthen our brand and increase engagement with our many diverse audiences. The vice president also serves as a liaison with local government agencies and the Port of Bellingham on its Waterfront District re-development project.

Strategic Goals and Objectives

  • To build and sustain stakeholder partnerships and investment
  • To cultivate relationships within and between the campus and our communities
  • To foster public and government support for Western
  • To foster a more inclusive culture
  • To illustrate how Western serves the public good
  • To increase campus and public understanding of the Western brand
  • To promote learning and research opportunities for students, faculty and staff
  • To proactively and effectively tell Western’s story
  • To promote and improve economic vitality in local communities and beyond

Who We Are and What We Do

A student adjusting a precision equipment tool

Builds and sustains stakeholder partnerships and cultivates relationships within and between the campus and the communities we serve.

A large video camera focusing on a subject

Creates multimedia content for the university including web videos, commercials and broadcast television footage. We also manage university photo services.

A news website loaded on a mobile phone

Identifies news and produces stories about Western Washington University research, people and programs for local, national and international media.  We also produce Window (link), the university’s magazine, Western Today (link), the university’s daily e-newsletter, and Gaia (link), the online journal of research, discovery and scholarship at WWU.

Tribal members sharing a traditional dance

Fosters respectful and mutually productive relationships between Coast Salish Tribes, the university, community and key stakeholders through culturally appropriate outreach and programming. We work to develop, recognize, promote and facilitate protocols of reciprocity as they relate to Tribal sovereignty and Native American education.

A welder welding and blue spark appearing

Provides free tools, training and resources to help small businesses grow and succeed. As Washington State's top provider of small business assistance, the WWU-sponsored SBDC has two offices in Whatcom County and Kitsap County to serve the needs of Western Washington's business community

Magazine ad spread opened across two pages

Promotes the Western Washington University brand through strategic marketing communications and creative services.  We also manage university-level advertising campaigns and social media networks.

A large group of individuals around a hand made sign that reads "Belief"

Serves as a coalition of higher education institutions committed to advancing the public purposes of colleges and universities, educating students for civic responsibility, and working in partnerships to cultivate vital and sustainable communities across the state.

A laptop on a desk with a website loaded on the screen

Provides web development and web design services, web templates and web training for the Western Washington University community.  Develops and supports the institutional website and provides support and tools for college and departmental sites.

Leadership

Donna Gibbs

Donna Gibbs Portrait Photo

Vice President

(360) 650-3482
Donna.Gibbs@wwu.edu

Katrina Schuster

Katrina Schuster smiling

Administrative Assistant

(360) 650-3482
Katrina.Schuster@wwu.edu

Location and Mailing Address

Find us on Campus

We are located in Old Main 490 on the Western Washington University campus.

Mailing Address

Western Washington University
516 High Street, MS 9032
Bellingham, WA 98225-9032