What is Marketing?

Marketing is more than just sales and advertising - it means satisfying the wants and needs of customers by building mutually beneficial relationships between organizations and customers. With a degree in Marketing, you will learn how to create value for customers and help increase the value of organizations.

Marketing Degree(s)

Business Administration—Marketing Concentration, BA

This program provides students with coursework that is intellectually stimulating and directly useful in today's marketing profession. Students study marketing as it relates to a variety of activities in new product development, pricing strategies/implementation, various communications including advertising, digital media, personal selling, distribution, management of services, and brand management.


Heather Christianson, Major Information: Academic Department Manager
Heather.Christianson@wwu.edu | 360-650-2079

Marketing at Western

With a degree in Marketing from Western, you will learn how to think critically and be prepared to manage firms and organizations in the public interest and a global context. Our faculty originates research and serves both the university, and society at large, with professional expertise.

Student Experiences

Mariana Urrea smiling in front of buildings.

I love the marketing program at Western because the faculty and staff truly want the best for all their students. They help push us through those early intense courses and support our growth throughout the program. The Marketing department is willing to listen to student voices and change for the better, which you cannot find everywhere.

Mariana Urrea
Business Administration, Marketing


Students can complete a for-credit marketing internship through MKTG 480 that consists of a minimum of 160 hours of work under the direct supervision of qualified working professionals.


The College of Business and Economics offer annual scholarships which students apply for in Winter quarter and are awarded the following academic year. CBE’s commitment includes supporting BIPOC students, LGBTQ+ students, women, students with disabilities and more.

Students complete a simple online application to apply for many different scholarships at once, and will be considered for all scholarships for which they are eligible. Learn more about CBE scholarships and review the available scholarships included in the general application.

Organizations and Clubs

The Student Marketing Association (SMA) is a group of students looking to develop and practice the marketing skills learned in a classroom setting. SMA hosts professional readiness workshops, speakers, mixers, and other networking opportunities.

What can you do with?

A degree in Marketing opens doors to numerous career opportunities. Nearly every area of business is somehow related to marketing, which provides students with a well-versed set of experiences and knowledge.

Marketing Careers

  • Advertising and Promotions
  • Brand and Product Management
  • Digital Marketing
  • Market Researcher
  • Merchandise Management
  • Product and Brand Manager

Employers of Recent Western Graduates:

  • Amazon: Technical Account Manager
  • Bigfin.com: Digital Marketing Assistant
  • FSR Wealth Management: Client Services and Office Manager
  • SEO Works: Digital Analyst
  • Zillow: Marketing Account Manager
  • Windermere Real Estate: Broker
  • Allen Partners, Inc.: Marketing Coordinator and Operations Assistant 
  • Art Gamblin Motors: Digital Media Specialist 
  • Below the Boat: Marketing Director
  • K2: Web Developer and Marketing
  • Pandora Internet Radio: Marketing Coordinator
  • Razorfish: Assistant Media Planner